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πŸ“ Santa Cruz County, CA

From the waves to the redwoods, it's all happening here.

Live music, festivals, art walks, surf contests, trail days and everything in between.

In-person only, on purpose. Everything here is something you can actually show up to. No screens, no streams.

β˜… Featured this season

Promotional image for Phamily Time! β˜… Featured Event
Sat, Aug 8, 2026 Β· 4:00 PM

Phamily Time!

πŸ“ Woodhouse Blending & Brewing Β· Downtown Santa Cruz Β· See listing

Phamily Time, presented by Phreeborn is back with a summer edition you won’t want to miss. There will be something for everyone, so bring the whole phamily! Get tickets for the whole day celebration here: TICKETS

Music Festivals πŸ“ Downtown Santa Cruz Details β†’
Music
β˜… Featured
Sat, Aug 1, 2026 Β· Westside Locations

Chamber Choir Now Auditioning

Beati Quorum, a new and growing Ensemble, is seeking new local members. Beati Quorum is a small, hybrid professional / volunteer ensemble based in Santa Cruz. We focus on a cappella singing, Renaissance through contemporary works, and collaborations with artists from our local network to international groups. Visit www.beatiquorum.org to set up an audition today.

Music πŸ“ Westside
Promotional image for WRECKAGE: A Musical Tragicomedy β˜… Featured
Sat, Aug 1, 2026 Β· London Nelson Community Center

WRECKAGE: A Musical Tragicomedy

The Tony Award-Winning San Francisco Mime Troupe Opens their 67th Season with: WRECKAGE: A Musical Tragicomedy July 3 – Sept. 7, 2026

Art & Culture
Promotional image for Aloha Music & Arts Festival Santa Cruz Coming up
Fri, Jul 31, 2026 Β· Santa Cruz County Fairgrounds

Aloha Music & Arts Festival Santa Cruz

The first annual Aloha Music & Arts Festival Santa Cruz will take place Friday, July 31, and Saturday, Aug. 1, from 12 p.m. to 6 p.m. each day at Santa Cruz County Fairgrounds, bringing together local musicians, hula schools, artists, food vendors, and community organizations for a weekend celebrating Hawaiian, Polynesian, and Pacific cultures. Gates open daily at 11 a.m. Admission to the festival is free. Donations are welcome. Parking will be available for $20 per vehicle. No in-and-out privileges will be allowed, and re-entry fees will be enforced. Produced by Victor Ohana Productions LLC, the festival aims to celebrate the Spirit of Aloha while creating a new cultural tradition for the Central Coast community. Organizers say the event was created to strengthen connections among local Polynesian communities, while offering residents and visitors a new summer cultural experience in Santa Cruz County. β€œThis festival is about bringing people together through music, dance, food, art, and community,” said Marie Victor, founder of Victor Ohana Productions. β€œSanta Cruz has deep cultural and historical connections to HawaiΚ»i through surf culture and the ocean lifestyle. We wanted to create an event that celebrates those shared influences while showcasing the incredible local talent we have here in Northern California.” Rather than featuring a national headliner, the festival will spotlight local bands and performers from throughout Santa Cruz County and the surrounding region. Organizers said the focus of the event is community participation and cultural authenticity. Festival attendees can expect: ● Food vendors featuring Pacific-inspired cuisine ● Local arts, crafts, and merchandise vendors ● Information booths from community nonprofits and organizations ● Family-friendly cultural activities and entertainment Local Live Music ● Victor Ohana 3 Generations ● Ho' Omana ● Hunawai ● Kanalu ● Laule'a Hawaiian Band ● Ka La'i O Mele ● George Kahumoku Jr (Grammy Award Winner in

Music πŸ“ Watsonville
Promotional image for County Fairgrounds: Aloha Music and Arts Festival Coming up
Fri, Jul 31, 2026 Β· Santa Cruz County Fairgrounds

County Fairgrounds: Aloha Music and Arts Festival

Feel the rhythm of Hawaiian Music with live performances both Friday and Saturday. Enjoy Polynesian inspired dance and vibrant performances throughout the festival. Savor a curated selection of local food vendors serving up dishes and community favorites. Browse a vibrant marketplace of local artisans, handcrafted goods, and unique finds from vendors across the county. Open from noon to 6pm both Friday and Saturday. Although the event entry is free, parking at the venue is $20 per vehicle.

Festivals πŸ“ Watsonville

β˜€οΈ Happening today

Friday, July 31

63 events on today. No plans required, just go.

1:00 AM
$500
The Dickens Universe featuring β€˜Bleak House’
πŸ“ Humanities and Social Sciences Facility
Education
8:30 AM
$300
Beginning Botany Summer Camp
πŸ“ Santa Cruz Museum of Natural History
Family
8:30 AM
FREE
Santa Cruz Creative Mornings
πŸ“ Santa Cruz Museum of Art & History
Education
8:30 AM
$300
World of Birds Summer Camp
πŸ“ Santa Cruz Museum of Natural History
Outdoors
9:00 AM
$8600
Certified Massage Therapist Program
πŸ“ Cypress Health Institute
Community
9:00 AM
$59
Dynomite Farm: Private Dahlia U-Cut Experience
πŸ“ Dynomite Farm
Community
9:00 AM
FREE
Wilder Ranch State Park: Guided Coastal Birding Walk
πŸ“ Wilder Ranch State Park
Outdoors
9:30 AM
See listing
Evergreen Volunteer Days
πŸ“ Santa Cruz Museum of Art & History
Community
10:00 AM
See listing
CLAY INDEPENDENT LAB TIME
πŸ“ Santa Cruz Mountains Art Center
Art & Culture

What's happening

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2 upcoming events Β· Surf Β· from 2026-07-31 Β· to 2026-08-07

Jul
31

Legendary Santa Cruz-based artist Jim Phillips first solo show

πŸ“ R. Blitzer Gallery
πŸ•’ 5:00 PM – 9:00 PM Β· FREE

Renown graphic artist Jim Phillips will present his first-ever one-man solo show of new artworks. The exclusive show represents first time ever the celebrated artist has shown his work at a solo exhibit in his hometown. Jim's graphics and surf and skate-themed artworks are a global cultural phenomenon, with millions of fans drawn to the Santa Cruz Red Dot and Screamong Hand, which he created in 1985. Jim's legacy has seen the prolific creating iconic surf and skate graphics, advertising, rock posters and drawings and paintings for a global clientele.

Art & Culture Surf Details β†’
Aug
7

DAVE β€œNELLY” NELSON PHOTOGRAPHY

πŸ“ Sunny California
πŸ•’ 5:00 PM – 9:00 PM Β· See listing

Get stoked, Santa Cruz! πŸŒŠπŸ“Έ We are beyond hyped to host an exclusive art exhibit featuring the legendary work of decorated surf and ocean photographer, Dave β€œNelly” Nelson! If you love the ocean, surf culture, and mind-blowing photography, this is one night you absolutely cannot miss. Come hang out, grab some good vibes, and be the first to witness an incredible collection of never-before-seen images from Nelly’s archives. Plus, we’re hosting an exclusive book signingβ€”the perfect chance to snag a legendary piece of Santa Cruz surf history straight from the man himself! πŸ€™ Here’s what’s going down: What: Dave β€œNelly” Nelson Art Exhibit & Book Signing When: Opening Night Reception – Friday, August 7, 2026 | 5:00 PM – 9:00 PM Where: Sunny California – 912 41st Ave, Santa Cruz, CA 95062 Bonus: We’re hosting an epic RAFFLE! Make sure to sign up at the door for your chance to win some amazing prizes. 🎟️πŸ”₯ (Can’t make it to opening night? No sweat! The show will be running through the entire month of August. But this is your chance to hang with the man himself) See you there! πŸ‘‡ @nellysmagicmoments @sunnycalifornia_santacruz #DaveNellyNelson #SantaCruz #SantaCruzSurf #SurfPhotography #OceanPhotography #SunnyCalifornia #SantaCruzEvents #SurfCulture #SkatePhotography #ArtExhibit #MontereyBay

Art & Culture Surf Details β†’

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