Skip to content
πŸ“ Santa Cruz County, CA

From the waves to the redwoods, it's all happening here.

Live music, festivals, art walks, surf contests, trail days and everything in between.

In-person only, on purpose. Everything here is something you can actually show up to. No screens, no streams.

β˜… Featured this season

Promotional image for Phamily Time! β˜… Featured Event
Sat, Aug 8, 2026 Β· 4:00 PM

Phamily Time!

πŸ“ Woodhouse Blending & Brewing Β· Downtown Santa Cruz Β· See listing

Phamily Time, presented by Phreeborn is back with a summer edition you won’t want to miss. There will be something for everyone, so bring the whole phamily! Get tickets for the whole day celebration here: TICKETS

Music Festivals πŸ“ Downtown Santa Cruz Details β†’
Music
β˜… Featured
Sat, Aug 1, 2026 Β· Westside Locations

Chamber Choir Now Auditioning

Beati Quorum, a new and growing Ensemble, is seeking new local members. Beati Quorum is a small, hybrid professional / volunteer ensemble based in Santa Cruz. We focus on a cappella singing, Renaissance through contemporary works, and collaborations with artists from our local network to international groups. Visit www.beatiquorum.org to set up an audition today.

Music πŸ“ Westside
Promotional image for WRECKAGE: A Musical Tragicomedy β˜… Featured
Sat, Aug 1, 2026 Β· London Nelson Community Center

WRECKAGE: A Musical Tragicomedy

The Tony Award-Winning San Francisco Mime Troupe Opens their 67th Season with: WRECKAGE: A Musical Tragicomedy July 3 – Sept. 7, 2026

Art & Culture
Promotional image for Aloha Music & Arts Festival Santa Cruz Coming up
Fri, Jul 31, 2026 Β· Santa Cruz County Fairgrounds

Aloha Music & Arts Festival Santa Cruz

The first annual Aloha Music & Arts Festival Santa Cruz will take place Friday, July 31, and Saturday, Aug. 1, from 12 p.m. to 6 p.m. each day at Santa Cruz County Fairgrounds, bringing together local musicians, hula schools, artists, food vendors, and community organizations for a weekend celebrating Hawaiian, Polynesian, and Pacific cultures. Gates open daily at 11 a.m. Admission to the festival is free. Donations are welcome. Parking will be available for $20 per vehicle. No in-and-out privileges will be allowed, and re-entry fees will be enforced. Produced by Victor Ohana Productions LLC, the festival aims to celebrate the Spirit of Aloha while creating a new cultural tradition for the Central Coast community. Organizers say the event was created to strengthen connections among local Polynesian communities, while offering residents and visitors a new summer cultural experience in Santa Cruz County. β€œThis festival is about bringing people together through music, dance, food, art, and community,” said Marie Victor, founder of Victor Ohana Productions. β€œSanta Cruz has deep cultural and historical connections to HawaiΚ»i through surf culture and the ocean lifestyle. We wanted to create an event that celebrates those shared influences while showcasing the incredible local talent we have here in Northern California.” Rather than featuring a national headliner, the festival will spotlight local bands and performers from throughout Santa Cruz County and the surrounding region. Organizers said the focus of the event is community participation and cultural authenticity. Festival attendees can expect: ● Food vendors featuring Pacific-inspired cuisine ● Local arts, crafts, and merchandise vendors ● Information booths from community nonprofits and organizations ● Family-friendly cultural activities and entertainment Local Live Music ● Victor Ohana 3 Generations ● Ho' Omana ● Hunawai ● Kanalu ● Laule'a Hawaiian Band ● Ka La'i O Mele ● George Kahumoku Jr (Grammy Award Winner in

Music πŸ“ Watsonville
Promotional image for County Fairgrounds: Aloha Music and Arts Festival Coming up
Fri, Jul 31, 2026 Β· Santa Cruz County Fairgrounds

County Fairgrounds: Aloha Music and Arts Festival

Feel the rhythm of Hawaiian Music with live performances both Friday and Saturday. Enjoy Polynesian inspired dance and vibrant performances throughout the festival. Savor a curated selection of local food vendors serving up dishes and community favorites. Browse a vibrant marketplace of local artisans, handcrafted goods, and unique finds from vendors across the county. Open from noon to 6pm both Friday and Saturday. Although the event entry is free, parking at the venue is $20 per vehicle.

Festivals πŸ“ Watsonville

β˜€οΈ Happening today

Friday, July 31

63 events on today. No plans required, just go.

1:00 AM
$500
The Dickens Universe featuring β€˜Bleak House’
πŸ“ Humanities and Social Sciences Facility
Education
8:30 AM
$300
Beginning Botany Summer Camp
πŸ“ Santa Cruz Museum of Natural History
Family
8:30 AM
FREE
Santa Cruz Creative Mornings
πŸ“ Santa Cruz Museum of Art & History
Education
8:30 AM
$300
World of Birds Summer Camp
πŸ“ Santa Cruz Museum of Natural History
Outdoors
9:00 AM
$8600
Certified Massage Therapist Program
πŸ“ Cypress Health Institute
Community
9:00 AM
$59
Dynomite Farm: Private Dahlia U-Cut Experience
πŸ“ Dynomite Farm
Community
9:00 AM
FREE
Wilder Ranch State Park: Guided Coastal Birding Walk
πŸ“ Wilder Ranch State Park
Outdoors
9:30 AM
See listing
Evergreen Volunteer Days
πŸ“ Santa Cruz Museum of Art & History
Community
10:00 AM
See listing
CLAY INDEPENDENT LAB TIME
πŸ“ Santa Cruz Mountains Art Center
Art & Culture

What's happening

Filter by category, date, or area. Everything listed is in person, county-wide.

Quick: Today This weekend Next 7 days Area Clear all

Showing 30 of 50 upcoming events Β· Food & Drink Β· from 2026-07-31 Β· to 2026-08-07

Jul
31

Watsonville: Farmers Market

πŸ“ Downtown Watsonville
πŸ•’ 2:00 PM – 9:00 PM Β· See listing

The Watsonville Farmers Market is every Friday afternoon from 2-7 all year round at the City Plaza in Downtown Watsonville. Don’t miss out on the wonderful locally grown fresh fruits, vegetables and flowers. Bring your appetite as there are tons of delicious prepared foods to try.

Markets Food & Drink πŸ“ Watsonville Details β†’
Jul
31

Midtown Santa Cruz: Friday Summer Block Parties

πŸ“ Midtown Block Party Lot
πŸ•’ 5:00 PM – 8:30 PM Β· FREE

Go Celebrate all the vibrancy of Midtown at the Summer Block Party, happening every Friday! Food – Artists – Live Music – Vendors The summer series of free events will feature the talents of 30+ local bands. In addition to live music, event goers will enjoy a selection of local eats as well as the opportunity to check out the work of local artists and vendors. Midtown Fridays starts May 29 to August 28.

Food & Drink Free πŸ“ Midtown Details β†’
Jul
31

Skypark: Food Truck Friday

πŸ“ Skypark
πŸ•’ 5:00 PM – 8:00 PM Β· See listing

Head to Skypark in Scotts Valley for the area’s largest food truck festival! Lots of excitement, more food vendors, the fabulous SVEF Beer & Wine Garden, amazing Live Music and face painting! Music Lineup: β€’ April 24 (Starts 4:30 PM) β€” Music by Shady Rest Band β€’ May 29 β€” Music by The Swag Tones β€’ June 26 β€” Music by Fire Peach β€’ July 31 β€” Music by Identity Problem β€’ August 28 β€” Music by Cringe β€’ September 25 (Starts 4:30 PM) β€” Music by Paperback Ryders β€’ October 30 (Starts 4:30 PM) β€” Music by Dadbeats

Jul
31

Boardwalk Summer Luau

πŸ“ Santa Cruz Boardwalk
πŸ•’ 6:00 PM – 8:30 PM Β· See listing

Aloha, You’re Invitedβ€”Summer Luau by the Beach! Dress in your best Hawaiian attire and enjoy a tropical buffet, live music, hula dancers, and fun for all ages. Perfect for families, date nights, or those wrapping up their fun day at the Boardwalk! Schedule 6pm Doors Open 6pm-6:30pm Appetizers 6pm-7:30pm Live Music 6:30pm-7:30pm Tropical Buffet Station 7:30pm Hula Dancers $69.95 + tax - Adult $45.95 + tax - Child (2-8) Upgrade to Premium seating! $79.95 + tax - Adult Premium Seating $55.95 + tax - Child (2-8) Premium Seating Reserve your spot today: https://bit.ly/Boardwalk-Luaus-s Online reservations are available up to one week before the event or until sold out. - Adult beverages available for purchase. - Each attendee will also receive a colorful lei!

Jul
31

Santa Cruz Boardwalk: Summer Luau

πŸ“ The Grove
πŸ•’ 6:00 PM – 8:30 PM Β· See listing

Enjoy a festive Summer Luau by the beach! Dress in your best Hawaiian attire and enjoy a tropical buffet, live music, hula dancers, and fun for all ages. Perfect for families, date nights, or just wrapping up a fun day the the Boardwalk!

Food & Drink Music Details β†’
Aug
1

UC Santa Cruz Farm U-Pick

πŸ“ UC Santa Cruz
πŸ•’ 9:00 AM – 12:00 PM Β· FREE

Come enjoy picking your own organic strawberries and/or flowers at the campus farm! When: U-picks will take place on Saturdays from 9am to 12pm, July 11–August 22, or while supplies last. PLEASE NOTE that u-pick will not occur on Saturday, July 4. Where: Free parking will be available in the Hay Barn lot or lot 115/116 during u-pick hours. Please do not park in the dirt lot at the farm’s back gate. Please walk to the check-in table near the strawberries/flowers at the farm to pre-pay and collect your u-pick container(s). We will have directional signage displayed. There is one ADA parking spot on the farm. The UCSC Farm has uneven, hilly terrain. If you require accommodations to fully participate, please email [email protected] and we will do our best to accommodate. Cost: UCSC students with valid ID get 25% off produce. Strawberry pints – $4 each Strawberry flats (12 pints) – $44 Flowers – $25 for 32oz deli container Flower buckets – $75 Payment: Credit card payments only (you will need a smartphone to scan a QR code and enter your card info manually). Dogs are not allowed on the UC Santa Cruz campus (service animals are OK).

Food & Drink Free πŸ“ UCSC Details β†’
Aug
1

Cars and Coffee

πŸ“ East Lake Village Shopping Center
πŸ•’ 9:00 AM – 11:00 AM Β· FREE

Classic cars and coffee every Saturday morning, in East Lake Village Shopping Center. It doesn't get much better. Come walk around the expansive parking lot, look at some beautifully restored cars, drink delicious coffee, and visit with your community. Stay awhile and enjoy one of the many great eateries in the shopping center!

Aug
1

Ben Lomond County Park: Village Market

πŸ“ Ben Lomond County Park
πŸ•’ 10:00 AM – 2:00 PM Β· FREE

Held on the first Saturday of each month from June through October, this vibrant market offers fresh produce, handmade crafts, delicious foods, and live music. Enjoy family-friendly activities and meet talented local creators. Whether you’re shopping for unique goods, savoring local flavors, or simply soaking in the atmosphere, the Village is a must-visit event.

Aug
1

Books & Brews

πŸ“ Santa Cruz Public Libraries
πŸ•’ 11:00 AM Β· See listing

Saturday, August 01 2026 10:00am - 4:00pm Enjoy shopping for books and crafts, live music, food trucks, local craft beers, and more at the Books & Brews event at the the La Selva Beach Clubhouse and Florido Lawn from 10 am to 4 pm.

Community Food & Drink Details β†’
Aug
1

Roaring Camp Railroads: Brewgrass Festival

πŸ“ Roaring Camp Railroads
πŸ•’ 1:00 PM – 8:00 PM Β· $25

Roaring Camp presents the Annual Brewgrass Festival featuring local breweries, music from favorite bluegrass artists, and food from our popular local food trucks. VIP Brewgrass Tasting Train roundtrip from Santa Cruz to Roaring Camp. Line-up Info Coming Soon. ACTIVITIES Optional Tasting Train Live Music Craft Beer & Cider Local Food Vendors Free Kids Activities

Aug
1

Nicholson Vineyards: Summer Series

πŸ“ Nicholson Vineyards
πŸ•’ 1:00 PM – 4:00 PM Β· $25

Enjoy summer weekend afternoons at the beautiful Nicholson Vineyards! Saturdays from noon to 5pm – Enjoy perusing art from local artists Sundays from 1pm to 4pm – Enjoy listening to local musicians Pack a picnic spread, gather your friends and family, and sip on their refreshing summer wine flight, featuring the best of our warm-weather selections. Book your reservation today! July 11 & 12: The Clay Chalet and music by Dos Bros July 18 & 19: Indigo and Vine and music by Jo Coleman July 25 & 26: Sour Sammy Sourdough and music by Six String Mixtape August 1 & 2: Scout and Sea and music by Half Pass August 8 & 9: Lili Arnold Studios and music by Eden Edell August 15 & 16: Desert Moon Design and music by Kip Allert August 22 & 23: Papelline Jewelry and music by Zach Bailey August 29 & 30: Anna Gail Designs and music by Jeff Smith September 5 & 6: All You Knead and music by Cake Party!

Food & Drink Art & Culture πŸ“ Aptos & Seacliff Details β†’
Aug
1

Beehive Dive & Honey Tasting

πŸ“ Chaminade Resort and Spa
πŸ•’ 2:00 PM – 3:00 PM Β· $140

Through the hands-on exploration of a bustling beehive on Chaminade's grounds, you will learn about the intriguing world of honey bees in a way that very few get to experience. Your hive tour, led by Northern Roots Bee Co.’s professional beekeepers, will include suiting up in beekeeping attire and learning about the different roles and contributions that bees make in the colony. We’ll finish the experience with a honey tasting where participants delight in the nuanced flavors of varietal honeys. This experience is open to overnight resort guests and community members.

Outdoors Food & Drink πŸ“ Midtown Details β†’
Aug
1

Lacy J Dalton

πŸ“ El Vaquero WInery
πŸ•’ 5:00 PM Β· See listing

Get out the ten-gallon stetson and ride your horse to the rural outpost of El Vaquero Winery to experience the joy of Lacy J. Dalton. Dalton has a tips-to-tours origin story, starting as a waitress in the mountains of Santa Cruz and eventually performing on stages worldwide. Dalton has seen all the trends since she first reached the charts in 1979 and remains true to her roots. Sixteen Top Twenty hits came fast and furious through the 1980s. One thing about real country singers is they never forget their roots and anytime Dalton returns it’s a celebration. Featuring favorites Michael Gaither & His New Best Friends. -DNA; Good Times Santa Cruz

Aug
1

Love Creek

πŸ“ Discretion Brewing
πŸ•’ 5:30 PM – 7:30 PM Β· See listing

5:30-7:30pm Love Creek is a folk-rock/jam band from Santa Cruz, California. Current band members consist of Malakai Lawton (vocals/guitar), Alex Bahler (lead guitar), Ryan Jensen (bass/vocals), Ed Levy (keys), and Rob Borella (drums). Love Creek pulls from a musical headwaters of jam band and folk rock influences, creating original material that is both heartfelt and powerful, both lyrically and instrumentally. Along with a growing repertoire of original songs, Love Creek also performs music written by artists such as: Grateful Dead, Allman Brothers Band, Jerry Garcia Band, The Cure, Van Morrison, Marshall Tucker Band, Rusted Root, America, as well as many others.

Music Food & Drink πŸ“ Soquel Details β†’
Aug
2

Farmers Market Live Oak

πŸ“ Mission St & Western
πŸ•’ 9:00 AM – 1:00 PM Β· See listing

As the summer season continues and the crowds at the markets grow there are more vendors and greater selection. Are you taking advantage of the best the area has to offer? Selection, quality, and freshness are all on your list of preferences and they are all at the Farmers markets. So find your way to one of the markets and see what you may have been missing. More markets and dates are available at https://www.montereycfb.com

Markets Food & Drink Details β†’
Aug
2

Farmers Market Corralitos

πŸ“ Watsonville
πŸ•’ 11:00 AM – 3:00 PM Β· See listing

As the summer season continues and the crowds at the markets grow there are more vendors and greater selection. Are you taking advantage of the best the area has to offer? Selection, quality, and freshness are all on your list of preferences and they are all at the Farmers markets. So find your way to one of the markets and see what you may have been missing. More markets and dates are available at https://www.montereycfb.com

Markets Food & Drink πŸ“ Watsonville Details β†’
Aug
2

Local Specials

πŸ“ La Bahia Hotel & Spa
πŸ•’ 11:00 AM – 6:00 PM Β· FREE

For a more casual local draw, Low Tide features weekly dining specials including The Monday Slice ($20 signature pizzas), Wine Down Wednesdays (Β½ price bottles under $80), and Sunday Golden Hour offerings (4PM-6PM with $6 draft beer and house wine)

Aug
2

Corralitos Farm and Garden Market

πŸ“ Corralitos farm and garden market
πŸ•’ 11:00 AM – 3:00 PM Β· FREE

A small but mighty amazing community market. In beautiful Corralitos, which is located in south Santa Cruz county. The country feel is real with local produce, local flowers, local honey, baked goods, plants, crafts, and so much more. An amazing Jewel hidden in the south County of Santa Cruz also we are right next to Aldridge Park and the famous Corralitos meat market. See you all there. Rain or Shine. Located 127 Hames Road Corralitos 11-3pm plenty additional parkiing @Aldridgepark

Food & Drink Markets πŸ“ Watsonville Details β†’
Aug
2

Nicholson Vineyards: Summer Series

πŸ“ Nicholson Vineyards
πŸ•’ 1:00 PM – 4:00 PM Β· $25

Enjoy summer weekend afternoons at the beautiful Nicholson Vineyards! Saturdays from noon to 5pm – Enjoy perusing art from local artists Sundays from 1pm to 4pm – Enjoy listening to local musicians Pack a picnic spread, gather your friends and family, and sip on their refreshing summer wine flight, featuring the best of our warm-weather selections. Book your reservation today! July 11 & 12: The Clay Chalet and music by Dos Bros July 18 & 19: Indigo and Vine and music by Jo Coleman July 25 & 26: Sour Sammy Sourdough and music by Six String Mixtape August 1 & 2: Scout and Sea and music by Half Pass August 8 & 9: Lili Arnold Studios and music by Eden Edell August 15 & 16: Desert Moon Design and music by Kip Allert August 22 & 23: Papelline Jewelry and music by Zach Bailey August 29 & 30: Anna Gail Designs and music by Jeff Smith September 5 & 6: All You Knead and music by Cake Party!

Food & Drink Art & Culture πŸ“ Aptos & Seacliff Details β†’
Aug
3

Local Specials

πŸ“ La Bahia Hotel & Spa
πŸ•’ 11:00 AM – 6:00 PM Β· FREE

For a more casual local draw, Low Tide features weekly dining specials including The Monday Slice ($20 signature pizzas), Wine Down Wednesdays (Β½ price bottles under $80), and Sunday Golden Hour offerings (4PM-6PM with $6 draft beer and house wine)

Aug
3

The Cruz Room: Hosted Board Game Night

πŸ“ The Cruz Room
πŸ•’ 5:00 PM – 10:00 PM Β· FREE

The Game Night Collective provides a curated experience. Every Monday night with a library of 30+ board games, guided game teaching, hosted featured games, and prizes! Whether you arrive alone or with a group, the goal is to make it easy to sit down and start playing. Hosted mic’d board games 5 – 8 Trivia 8 – 10

Aug
4

Santa Cruz Farmers Markets

πŸ“ The Felton Market
πŸ•’ 1:30 PM – 5:30 PM Β· See listing

The Felton Farmers’ Market is a treasured weekly gathering place – started in 1987 it is the second longest running market in Santa Cruz County. SCCFM took over operations in 2009 and our team has developed deep ties to the community. Every Tuesday a quality collection of regional farms and food businesses throw up their tents to sell a colorful array of fresh fruits and vegetables, meats, eggs, artisanal bread, seafood and other staple foods. Connecting residents directly with local farms, the Felton Market is an essential part of the regional food system as well as a resource for nutritious organic foods and basic agricultural education.

Aug
4

Tacos & Trivia

πŸ“ Bruno's Bar & Grill
πŸ•’ 7:00 PM – 9:00 PM Β· See listing

As with everything we do, we bring the fun! This isn’t your average ordinary trivia. It’s β€œBruno’s Style”. We sing, we play instruments, we dance and we drink. Fill up on Tacos and Margs and get ready for a night of fun! ​ If you’re looking for a quiet night with boring trivia for the brainiacs you won’t find it at Bruno’s. With musical clues for our players – we have the most fun trivia around. We turn the music up loud and we make a lot of noise! It’s free to play with prizes for the winners. With $3 tacos and the buy a Margarita or Modelo and get a free taco deal, you’re going to have a great night at the best bar in town. Bring your friends and form a team or come by yourself and make some new friends, you’ll have a blast!

Aug
4

Trivia Tuesdays at Discretion

πŸ“ Discretion Brewing
πŸ•’ 8:30 PM – 10:00 PM Β· See listing

Join us for Trivia Tuesdays at Discretion! Every Tuesday 6:30-8:00pm Hosted by Michael Cahalan Pair one of our 16 beers on tap with some lively Trivia, every Tuesday at 6:30pm. No sign-ups required - just come a little early to snag a table in the beer garden. Free to play | Prizes | Up to 6 per team

Food & Drink Free πŸ“ Soquel Details β†’
Aug
5

Farmers Market Santa Cruz (downtown)

πŸ“ Cedar & Lincoln Sts
πŸ•’ 1:00 PM – 5:00 PM Β· See listing

School’s about to start and we all want to get the children off to school with the best start possible. Where to find the best produce and veggies? You know, it’s the farmers markets all around the area. They have friendly, knowledgeable people and easily the best of fresh and interesting fruits. There are lots of other vendors selling interesting things to consider and buy for gifts. More locations and dates are available at https://www.montereycfb.com

Markets Food & Drink Details β†’
Aug
5

Wig Out Wednesday

πŸ“ Big Basin Vineyards Tasting Room + Wine Bar
πŸ•’ 4:00 PM – 8:00 PM Β· FREE

Every Wed from 4 to 8 pm at our Downtown Santa Cruz Tasting Room + Wine Bar Join us for a night of wigging out in Downtown Santa Cruz! Wear a wig, and we’ll have a surprise for you. We’ll play cool music, games, trivia, and much more! Let’s wig out and keep Santa Cruz weird! Wig Out Wednesday Special: 2 empanadas and a glass of wine (Riesling, Rose, or Homestead) for $19.

Aug
5

July 1 Plateau Jazz Band plays for swing dance at Woodhouse Brewing

πŸ“ Woodhouse Brewing
πŸ•’ 5:30 PM – 8:30 PM Β· See listing

The Plateau Jazz Band plays 20s -40s swing dance jazz at Woodhouse Brewing from 5:30-8:30 on Wednesday July 1st. Listen, lesson, dance, dine and drink. Bob Folker teaches a half hour introductory/intermediate swing dance lesson from 5:30-6, the band plays for the dancers till 7, then Bob teaches a second half hour lesson and the band plays another hour long set of music. Things wrap up around 8:30 or so. Listening is free. Lessons and dance $10 The Plateau Jazz Band is a six-piece traditional jazz band from Santa Cruz, California. They play New Orleans influenced, Preservation Hall inspired, prohibition era swinging dance jazz. Their repertoire includes hot jazz songs like Dr. Jazz & That's a Plenty, blues tunes like St. Louis Blues & St. James Infirmary Blues, and swing dance standards like Blue Skies, Dinah, & I’m Going to Sit Right Down (and write myself a letter).

Music Food & Drink Details β†’

20 more events further out

Never miss a beach day, show, or street fair.

Join the Santa Cruz Scene newsletter for local discounts, community highlights, and the best curated events delivered to your inbox each month.

We use your email only to send the newsletter. How we handle your info

No spam, just the Scene. Curious who we are? Read our story.

Hosting something rad?

If it's happening in person anywhere in Santa Cruz County, whether it's a show, a market, a paddle-out, or a gallery night, we want it on the calendar. Submissions are free and reviewed by our editors.

Submit your event β†’