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πŸ“ Santa Cruz County, CA

From the waves to the redwoods, it's all happening here.

Live music, festivals, art walks, surf contests, trail days and everything in between.

In-person only, on purpose. Everything here is something you can actually show up to. No screens, no streams.

β˜… Featured this season

Promotional image for Phamily Time! β˜… Featured Event
Sat, Aug 8, 2026 Β· 4:00 PM

Phamily Time!

πŸ“ Woodhouse Blending & Brewing Β· Downtown Santa Cruz Β· See listing

Phamily Time, presented by Phreeborn is back with a summer edition you won’t want to miss. There will be something for everyone, so bring the whole phamily! Get tickets for the whole day celebration here: TICKETS

Music Festivals πŸ“ Downtown Santa Cruz Details β†’
Music
β˜… Featured
Sat, Aug 1, 2026 Β· Westside Locations

Chamber Choir Now Auditioning

Beati Quorum, a new and growing Ensemble, is seeking new local members. Beati Quorum is a small, hybrid professional / volunteer ensemble based in Santa Cruz. We focus on a cappella singing, Renaissance through contemporary works, and collaborations with artists from our local network to international groups. Visit www.beatiquorum.org to set up an audition today.

Music πŸ“ Westside
Promotional image for WRECKAGE: A Musical Tragicomedy β˜… Featured
Sat, Aug 1, 2026 Β· London Nelson Community Center

WRECKAGE: A Musical Tragicomedy

The Tony Award-Winning San Francisco Mime Troupe Opens their 67th Season with: WRECKAGE: A Musical Tragicomedy July 3 – Sept. 7, 2026

Art & Culture
Promotional image for Aloha Music & Arts Festival Santa Cruz Coming up
Fri, Jul 31, 2026 Β· Santa Cruz County Fairgrounds

Aloha Music & Arts Festival Santa Cruz

The first annual Aloha Music & Arts Festival Santa Cruz will take place Friday, July 31, and Saturday, Aug. 1, from 12 p.m. to 6 p.m. each day at Santa Cruz County Fairgrounds, bringing together local musicians, hula schools, artists, food vendors, and community organizations for a weekend celebrating Hawaiian, Polynesian, and Pacific cultures. Gates open daily at 11 a.m. Admission to the festival is free. Donations are welcome. Parking will be available for $20 per vehicle. No in-and-out privileges will be allowed, and re-entry fees will be enforced. Produced by Victor Ohana Productions LLC, the festival aims to celebrate the Spirit of Aloha while creating a new cultural tradition for the Central Coast community. Organizers say the event was created to strengthen connections among local Polynesian communities, while offering residents and visitors a new summer cultural experience in Santa Cruz County. β€œThis festival is about bringing people together through music, dance, food, art, and community,” said Marie Victor, founder of Victor Ohana Productions. β€œSanta Cruz has deep cultural and historical connections to HawaiΚ»i through surf culture and the ocean lifestyle. We wanted to create an event that celebrates those shared influences while showcasing the incredible local talent we have here in Northern California.” Rather than featuring a national headliner, the festival will spotlight local bands and performers from throughout Santa Cruz County and the surrounding region. Organizers said the focus of the event is community participation and cultural authenticity. Festival attendees can expect: ● Food vendors featuring Pacific-inspired cuisine ● Local arts, crafts, and merchandise vendors ● Information booths from community nonprofits and organizations ● Family-friendly cultural activities and entertainment Local Live Music ● Victor Ohana 3 Generations ● Ho' Omana ● Hunawai ● Kanalu ● Laule'a Hawaiian Band ● Ka La'i O Mele ● George Kahumoku Jr (Grammy Award Winner in

Music πŸ“ Watsonville
Promotional image for County Fairgrounds: Aloha Music and Arts Festival Coming up
Fri, Jul 31, 2026 Β· Santa Cruz County Fairgrounds

County Fairgrounds: Aloha Music and Arts Festival

Feel the rhythm of Hawaiian Music with live performances both Friday and Saturday. Enjoy Polynesian inspired dance and vibrant performances throughout the festival. Savor a curated selection of local food vendors serving up dishes and community favorites. Browse a vibrant marketplace of local artisans, handcrafted goods, and unique finds from vendors across the county. Open from noon to 6pm both Friday and Saturday. Although the event entry is free, parking at the venue is $20 per vehicle.

Festivals πŸ“ Watsonville

β˜€οΈ Happening today

Friday, July 31

63 events on today. No plans required, just go.

1:00 AM
$500
The Dickens Universe featuring β€˜Bleak House’
πŸ“ Humanities and Social Sciences Facility
Education
8:30 AM
$300
Beginning Botany Summer Camp
πŸ“ Santa Cruz Museum of Natural History
Family
8:30 AM
FREE
Santa Cruz Creative Mornings
πŸ“ Santa Cruz Museum of Art & History
Education
8:30 AM
$300
World of Birds Summer Camp
πŸ“ Santa Cruz Museum of Natural History
Outdoors
9:00 AM
$8600
Certified Massage Therapist Program
πŸ“ Cypress Health Institute
Community
9:00 AM
$59
Dynomite Farm: Private Dahlia U-Cut Experience
πŸ“ Dynomite Farm
Community
9:00 AM
FREE
Wilder Ranch State Park: Guided Coastal Birding Walk
πŸ“ Wilder Ranch State Park
Outdoors
9:30 AM
See listing
Evergreen Volunteer Days
πŸ“ Santa Cruz Museum of Art & History
Community
10:00 AM
See listing
CLAY INDEPENDENT LAB TIME
πŸ“ Santa Cruz Mountains Art Center
Art & Culture

What's happening

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6 upcoming events Β· Food & Drink Β· from 2026-07-31 Β· to 2026-07-31

Jul
31

Watsonville: Farmers Market

πŸ“ Downtown Watsonville
πŸ•’ 2:00 PM – 9:00 PM Β· See listing

The Watsonville Farmers Market is every Friday afternoon from 2-7 all year round at the City Plaza in Downtown Watsonville. Don’t miss out on the wonderful locally grown fresh fruits, vegetables and flowers. Bring your appetite as there are tons of delicious prepared foods to try.

Markets Food & Drink πŸ“ Watsonville Details β†’
Jul
31

Skypark: Food Truck Friday

πŸ“ Skypark
πŸ•’ 5:00 PM – 8:00 PM Β· See listing

Head to Skypark in Scotts Valley for the area’s largest food truck festival! Lots of excitement, more food vendors, the fabulous SVEF Beer & Wine Garden, amazing Live Music and face painting! Music Lineup: β€’ April 24 (Starts 4:30 PM) β€” Music by Shady Rest Band β€’ May 29 β€” Music by The Swag Tones β€’ June 26 β€” Music by Fire Peach β€’ July 31 β€” Music by Identity Problem β€’ August 28 β€” Music by Cringe β€’ September 25 (Starts 4:30 PM) β€” Music by Paperback Ryders β€’ October 30 (Starts 4:30 PM) β€” Music by Dadbeats

Jul
31

Midtown Santa Cruz: Friday Summer Block Parties

πŸ“ Midtown Block Party Lot
πŸ•’ 5:00 PM – 8:30 PM Β· FREE

Go Celebrate all the vibrancy of Midtown at the Summer Block Party, happening every Friday! Food – Artists – Live Music – Vendors The summer series of free events will feature the talents of 30+ local bands. In addition to live music, event goers will enjoy a selection of local eats as well as the opportunity to check out the work of local artists and vendors. Midtown Fridays starts May 29 to August 28.

Food & Drink Free πŸ“ Midtown Details β†’
Jul
31

Santa Cruz Boardwalk: Summer Luau

πŸ“ The Grove
πŸ•’ 6:00 PM – 8:30 PM Β· See listing

Enjoy a festive Summer Luau by the beach! Dress in your best Hawaiian attire and enjoy a tropical buffet, live music, hula dancers, and fun for all ages. Perfect for families, date nights, or just wrapping up a fun day the the Boardwalk!

Food & Drink Music Details β†’
Jul
31

Boardwalk Summer Luau

πŸ“ Santa Cruz Boardwalk
πŸ•’ 6:00 PM – 8:30 PM Β· See listing

Aloha, You’re Invitedβ€”Summer Luau by the Beach! Dress in your best Hawaiian attire and enjoy a tropical buffet, live music, hula dancers, and fun for all ages. Perfect for families, date nights, or those wrapping up their fun day at the Boardwalk! Schedule 6pm Doors Open 6pm-6:30pm Appetizers 6pm-7:30pm Live Music 6:30pm-7:30pm Tropical Buffet Station 7:30pm Hula Dancers $69.95 + tax - Adult $45.95 + tax - Child (2-8) Upgrade to Premium seating! $79.95 + tax - Adult Premium Seating $55.95 + tax - Child (2-8) Premium Seating Reserve your spot today: https://bit.ly/Boardwalk-Luaus-s Online reservations are available up to one week before the event or until sold out. - Adult beverages available for purchase. - Each attendee will also receive a colorful lei!

Never miss a beach day, show, or street fair.

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