The Watsonville Farmers Market is every Friday afternoon from 2-7 all year round at the City Plaza in Downtown Watsonville. Donβt miss out on the wonderful locally grown fresh fruits, vegetables and flowers. Bring your appetite as there are tons of delicious prepared foods to try.
From the waves to the redwoods, it's all happening here.
Live music, festivals, art walks, surf contests, trail days and everything in between.
In-person only, on purpose. Everything here is something you can actually show up to. No screens, no streams.
β Featured this season
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Featured Event
Phamily Time!
Phamily Time, presented by Phreeborn is back with a summer edition you wonβt want to miss. There will be something for everyone, so bring the whole phamily! Get tickets for the whole day celebration here: TICKETS
Chamber Choir Now Auditioning
Beati Quorum, a new and growing Ensemble, is seeking new local members. Beati Quorum is a small, hybrid professional / volunteer ensemble based in Santa Cruz. We focus on a cappella singing, Renaissance through contemporary works, and collaborations with artists from our local network to international groups. Visit www.beatiquorum.org to set up an audition today.
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Featured
WRECKAGE: A Musical Tragicomedy
The Tony Award-Winning San Francisco Mime Troupe Opens their 67th Season with: WRECKAGE: A Musical Tragicomedy July 3 β Sept. 7, 2026
Coming up
Aloha Music & Arts Festival Santa Cruz
The first annual Aloha Music & Arts Festival Santa Cruz will take place Friday, July 31, and Saturday, Aug. 1, from 12 p.m. to 6 p.m. each day at Santa Cruz County Fairgrounds, bringing together local musicians, hula schools, artists, food vendors, and community organizations for a weekend celebrating Hawaiian, Polynesian, and Pacific cultures. Gates open daily at 11 a.m. Admission to the festival is free. Donations are welcome. Parking will be available for $20 per vehicle. No in-and-out privileges will be allowed, and re-entry fees will be enforced. Produced by Victor Ohana Productions LLC, the festival aims to celebrate the Spirit of Aloha while creating a new cultural tradition for the Central Coast community. Organizers say the event was created to strengthen connections among local Polynesian communities, while offering residents and visitors a new summer cultural experience in Santa Cruz County. βThis festival is about bringing people together through music, dance, food, art, and community,β said Marie Victor, founder of Victor Ohana Productions. βSanta Cruz has deep cultural and historical connections to HawaiΚ»i through surf culture and the ocean lifestyle. We wanted to create an event that celebrates those shared influences while showcasing the incredible local talent we have here in Northern California.β Rather than featuring a national headliner, the festival will spotlight local bands and performers from throughout Santa Cruz County and the surrounding region. Organizers said the focus of the event is community participation and cultural authenticity. Festival attendees can expect: β Food vendors featuring Pacific-inspired cuisine β Local arts, crafts, and merchandise vendors β Information booths from community nonprofits and organizations β Family-friendly cultural activities and entertainment Local Live Music β Victor Ohana 3 Generations β Ho' Omana β Hunawai β Kanalu β Laule'a Hawaiian Band β Ka La'i O Mele β George Kahumoku Jr (Grammy Award Winner in
Coming up
County Fairgrounds: Aloha Music and Arts Festival
Feel the rhythm of Hawaiian Music with live performances both Friday and Saturday. Enjoy Polynesian inspired dance and vibrant performances throughout the festival. Savor a curated selection of local food vendors serving up dishes and community favorites. Browse a vibrant marketplace of local artisans, handcrafted goods, and unique finds from vendors across the county. Open from noon to 6pm both Friday and Saturday. Although the event entry is free, parking at the venue is $20 per vehicle.
βοΈ Happening today
Friday, July 3163 events on today. No plans required, just go.
What's happening
Filter by category, date, or area. Everything listed is in person, county-wide.
6 upcoming events Β· Food & Drink Β· from 2026-07-31 Β· to 2026-07-31
Head to Skypark in Scotts Valley for the areaβs largest food truck festival! Lots of excitement, more food vendors, the fabulous SVEF Beer & Wine Garden, amazing Live Music and face painting! Music Lineup: β’ April 24 (Starts 4:30 PM) β Music by Shady Rest Band β’ May 29 β Music by The Swag Tones β’ June 26 β Music by Fire Peach β’ July 31 β Music by Identity Problem β’ August 28 β Music by Cringe β’ September 25 (Starts 4:30 PM) β Music by Paperback Ryders β’ October 30 (Starts 4:30 PM) β Music by Dadbeats
Kickoff of the Watsonville Strawberry Festival on Main Street, featuring the start of a weekend celebrating the region's berry harvest.
Midtown Santa Cruz: Friday Summer Block Parties
Go Celebrate all the vibrancy of Midtown at the Summer Block Party, happening every Friday! Food β Artists β Live Music β Vendors The summer series of free events will feature the talents of 30+ local bands. In addition to live music, event goers will enjoy a selection of local eats as well as the opportunity to check out the work of local artists and vendors. Midtown Fridays starts May 29 to August 28.
Enjoy a festive Summer Luau by the beach! Dress in your best Hawaiian attire and enjoy a tropical buffet, live music, hula dancers, and fun for all ages. Perfect for families, date nights, or just wrapping up a fun day the the Boardwalk!
Aloha, Youβre InvitedβSummer Luau by the Beach! Dress in your best Hawaiian attire and enjoy a tropical buffet, live music, hula dancers, and fun for all ages. Perfect for families, date nights, or those wrapping up their fun day at the Boardwalk! Schedule 6pm Doors Open 6pm-6:30pm Appetizers 6pm-7:30pm Live Music 6:30pm-7:30pm Tropical Buffet Station 7:30pm Hula Dancers $69.95 + tax - Adult $45.95 + tax - Child (2-8) Upgrade to Premium seating! $79.95 + tax - Adult Premium Seating $55.95 + tax - Child (2-8) Premium Seating Reserve your spot today: https://bit.ly/Boardwalk-Luaus-s Online reservations are available up to one week before the event or until sold out. - Adult beverages available for purchase. - Each attendee will also receive a colorful lei!
Hosting something rad?
If it's happening in person anywhere in Santa Cruz County, whether it's a show, a market, a paddle-out, or a gallery night, we want it on the calendar. Submissions are free and reviewed by our editors.
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